Sponsoring a specialist-interest title from the Nova Home Video range is a unique way of targeting your market. It's cost-effective, powerful and quickly associates your products or services to the quality of Nova's brand and production.
We spend more of our "TV time" in the UK watching pre-recorded videos than we do on all the Sky channels added together. Specialist-Interest DVDs from Nova Home Video offer airtime that is always "the best thing on TV". Viewers want to watch our programmes - that's why they've bought them - and it's a audience ready targeted.
Why use DVD?
DVD as an entertainment
- As an entertainment, DVD plays a significant part in our lives.
- The flexibility it allows attracts huge audiences for advertisers.
- Nearly £1.4bn is spent on renting and buying DVDs in the UK every year - nearly four times the expenditure on cinema and significantly more than Cable or Satellite televisions. The relative spends on visual entertainment shown below reflect the differences in audience size.
DVD as an advertising medium
The power of television at a fraction of the cost.
Studies carried out by NOP and BMRB have shown that the majority of viewers say that they "do not fast-forward much" on pre-recorded DVD.
Maintaining awareness
- Whatever DVD is selected, it will always be seen as "the best thing on TV".
- To watch a DVD the viewer has to invest significant time and money - with a market value of £1.4bn. DVD is already the ultimate Pay Per View TV.
- NOP have conducted a number of studies over the years to prove how this audience appreciation and attention works to the benefit of advertisers. Their studies looked at both the attitude to viewing and the commercial recall generated.
Viewing attitudes
NOP found that amongst DVD viewers questioned:
- -75% see DVD viewing as "an event"
- -68% see DVD viewing as a "social occasion"
- -72% see other TV as a "time-filler"
Commercial recall
- Over 5 years of studies NOP found that a staggering average of 34% of viewers remembered specific commercials up to two weeks after just one impact.
- DVD provides the ideal environment to showcase commercial to proven light TV viewers - an environment that will give you higher levels of recall than any other TV option.
- The Ultimate in "must watch" TV
If you're interested in finding out more information about sponsoring a specialist-interest title from the Nova Home Video range, phone us on (0870) 765 1059, or e-mail us at nhe@novaonline.co.uk.